Greenery: the color and spirit of the year
The experts at the Pantone Color Institute have deciphered this year’s global mood to be one of rebirth, re-evaluation and re-emergence, like spring itself. Leatrice Eiseman, Pantone’s Executive Director, has declared Greenery, specifically Pantone 15-0343, to be the color, and most importantly, the mindset of the year.
"Greenery bursts forth in 2017 to provide us with the reassurance we yearn for amid a tumultuous political and social environment. Satisfying our growing desire to rejuvenate and revitalize, Greenery symbolizes the reconnection we seek with nature, one another, and a larger purpose," says Eiseman in a press release.
Pantone has been working in colors since the 1960s, primarily in print, using the Cyan Magenta Yellow Black (CMYK) colorspace. The company produces standardized color guides, designating specific numbers and color values to each swatch. Designers and production teams worldwide can refer to these guides when creating and reproducing color. Each year Pantone chooses a color of the year to match the zeitgeist. (Link to: www.pantone.com/color-of-the-year-2017).
This year’s color choice — Greenery — packs a vibrant dose of sunburst yellow, lightening up the heart. Reminiscent of the nascent growth of wildflowers spotted beneath a canopy of towering trees, this reassuring natural color offers a renewed sense of optimism, a faith in the natural order of things. This zesty green swatch of color reflects our needs: a desire to get back in touch with our environment, with the tangible, with community; to escape needy, time-devouring social media.
This bright yellow-green will permeate the design world; we will see it on clothing and gadgets, building walls and automobiles. We will drink green juice and matcha tea in an effort to transform our health. Hopefully, we will eat more greens, too. But more importantly, this is the year we will also see a reinvigorated effort to help protect the environment and all green spaces, whether indoors or out.
At a time when the fashion industry is rattled by claims of unfair wages, over-pollution and toxic chemicals, consumers see hope in ecologically sustainable apparel. Going green, in the fashion sense, will become more popular as consumers pivot toward a more natural way of apparel production. The emergence of more sustainable fabrics makes it easier to go green, as more and more fashion companies choose to use non-toxic dyes and organic or recycled fabrics, returning to production methods that cause less environmental damage.
Buoyed up by a global green mood, Green Orchyd is excited to offer you the very best in sustainable and eco-friendly clothing and accessories. Every choice we make is green. For spring, we’ll be pairing our cargo green tanks with our Black Modal cigarette pants. Our palm green Lily Wrap will be paired with shibori Goddess Skirt. Even the littlest ones get to enjoy wearing this neutral color in a really sweet elephant print and Gossamer green accented outfits. Luckily green pairs nice with everything from earth tones to metallics, denim being our obvious weekend choice.
We encourage you to enjoy a year of Greenery — out in nature, but in your heart and mind, too.
Still unsure how to pair your green? Pantone offers a selection of palettes to reflect your mood or your taste.
How do you pair your greens?
